Business Sutra by Devdutt Pattanaik


Business Sutra -Devdutt Pattanaik

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: Aleph Book Company

Year of Publication

: 2013





No of Pages



: English



Date of Publication



Devdutt Pattanaik


In this landmark book, best-selling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing businessas apparent in Indian mythology, but no longer seen in practice accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. 

Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomia battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomia playground where everyone is happy. 

Brilliantly argued, original and thoroughly accessible, Business Sutra presents a radical and nuanced approach to management, business and leadership in a diverse, fast-changing, and increasingly polarized world. 

my  views

Let me tell you it’s a big book. It just reminded me of banister Fletcher, which used to bible for architecture students. Similarity is  both have history, images relating to it. How we interpret is different.

Ok coming back to the book, its cannot be read in one go. If you want to seriously understand the essence, you need to pause, at time re-read to understand it. The best part part of the book is, it has images ( not sure if its sketched by him??). it gives the summary of the portion which Pattanaik just explained. It was more like revising the content. inside the highlighted box would be the historical reference( remember n.c.e.r.t books??, important things are marked inside the highlighted box).

I enjoyed reading the book. For the fact that, most of the things looks like you already know them, he just penned it down. There were also concepts which I felt , I would have never applied my brain to interpret that way.

Definitely I would follow certain principles if I open up my own office. I so wanted to book mark the page, how a boss has to handle his sub-ordinates topic and show it in office. Pattanaik talks how management has to work to interest people and how the system has to flow from top management to bottom staff.

I have a feeling that this book is not everybody cup of tea. But if you are interested in mythology, trying to understand it s implications on todays busy life, you need more stories to read than one single peace, then its your book. Once you understand the essence, then you can just re-read the graphics to refresh your memory. 

To be honest its really big book to understand and finish in one week, I skipped few chapters, but yes I have understand the essence.

I would appreciate the author for his efforts in doing research, putting in his idea, logical at times creative ideas, applying them to business.

About the Author

Devdutt Pattanaik has written over twenty-five books and 400 articles on Indian mythology for everyone from adults to children. Since 2007, he has been explaining the relationship between mythology and management through his column in the Economic Times; the talk he gave at the TED India conference in 2009; and the show Business Sutra which ran successfully on CNBC-TV18 in 2010, besides numerous other lectures at Indian universities and management institutes. 

Trained to be a doctor, he spent fifteen years in the healthcare (Apollo Health Street) and pharmaceutical (Sanofi Aventis) industries and worked briefly with Ernst & Young as a business adviser before he turned his passion into a vocation and joined the think tank of the Future Group as its Chief Belief Officer.